Paris Fashion Week

On Tuesday, Mr. Smith Creative Director Freda Rossidis and Stefano Greco led the Mr. Smith Creative Team as they oversaw the hair direction for the premiere of rising Dutch designer Liselore Frowijn’s Autumn/Winter collection at Paris Fashion Week.

An official selection on this year’s schedule, Frowijn, who is renowned for her sophisticated prints, presented a street-inspired collection, hallmarked by the colours of India and the freedom of movement.

“Liselore’s inspiration was all about a nomadic woman – women who are strong and sleek. I tried to reflect that in the looks we created; refined pony tails with a slick sophistication,” said Rossidis.  “A good pony is something that is really hard to pull off, but the team did an amazing job making something so familiar look effortless and contemporary.”

The show’s finale, a simple and singular visual statement, saw all models tethered together by white bandanas, provoking Frowijn’s notion that the runway can also act as a podium to express ideals on equality of race, sexuality, gender and religion. A powerful end to an incredible show.

View the full collection and looks here.

Style. Substance.

Mr. Smith

Take control with Mr. Smith Mousse

Today we’re excited to announce the addition of an adaptable mousse to our growing range of high-end styling products.

Lightweight and flexible, Mr. Smith Mousse builds the hair by adding fullness and volume, while allowing malleability to create smooth, robust silhouettes. Combining moisturising properties with protection from humidity, each application creates thicker, fuller hair without crunch or flakiness.

“We’ve been getting a lot of feedback from our stylists and salons, particularly overseas, that a mousse would be a valuable addition to our styling range, but we didn’t want to create any old mousse,” said Freda Rossidis, Mr. Smith Creative Director.

“The great thing about our mousse, is that it creates significant volume when layered, but allows for a really flexible hold without a hint of crunch.”

The Mr. Smith Mousse is PETA certified vegan, sulfate and paraben free and available now at your favorite Mr. Smith salon.

Style. Substance.

Mr. Smith

Behind the scenes with Ralph & Russo

When the lights came down on Ralph & Russo‘s SS17 presentation at Paris Haute Couture, the 600 guests gathered at the Grand Palais had no sense of the wave of activity taking place backstage. Instead, each sat transfixed as 47 models paraded 54 beguiling looks, ahead of Alessandra Ambrosio closing the show in a climactic ending that saw her appear as the SS17 bride.

Backstage, 20 Mr. Smith stylists – led by Hair Director, Helen Reavey – had spent six hours perfecting the distinctive brunette bobs and blunt fringes that graced the show’s models. Comprising hand-picked stylists from Australia, Europe, Japan and the United States, the team was tasked with bringing the Mr. Smith creative team’s vision to life.

Having tirelessly prepared by cutting hair for three days prior to the show, each member of the Mr. Smith team worked to create a unified looked for each model and outfit. The results delivered were – like the clothes themselves – absolutely extraordinary.

To view all the backstage action and the Ralph & Russo SS17 collection click here.

Style. Substance. Simplicity.

Mr. Smith

Ralph & Russo SS17 x Mr. Smith

We are delighted to announce that Mr. Smith International Ambassador, Helen Reavey and the Mr. Smith Creative Team will direct and lead the hair team for luxury fashion house Ralph & Russo’s SS17 collection at Paris Haute Couture Week this Monday.

Founded by Australia’s Tamara Ralph and Michael Russo, the eponymous label was the first British-based brand to be elected in almost 100 years by the Chambre Syndicale de la Haute Couture to show its collection on the official schedule at Paris Haute Couture Week. Combining technical expertise and impeccable craftsmanship, Ralph & Russo is coveted by clients from Beyoncé to Naomi Campbell and have had their pieces exhibited at London’s V&A Museum.

With 17 members of the Mr. Smith team making their way to Paris, our collaboration on this show with Creative Director, Tamara Ralph continues our mission of partnering with like brands to deliver on our promise of “style and substance.”

Keep and eye out across all Mr. Smith social media channels for live updates and follow @ralphandrusso for all the action.

The Mr. Smith Team

Happy Holidays from Mr. Smith

As 2016 draws to an end and we reflect on the year that’s been, we can’t help but think, where did that year go?

This year, Mr. Smith has launched four new products; begun working in Sweden, Japan, The Netherlands, Switzerland and Czech Republic; participated in London, Milan, New York and Paris Fashion Weeks; and continued our pursuit of creating meticulously crafted products that deliver on our ethos of “style and substance.”

If 2016 was big, 2017 is set to be our most significant year to date — we’ll launch into new international markets, unveil a suite of new products and collaborate on something very special at Paris Couture Fashion Week.

While it might seem like the year’s flown by, none of this would be possible without the extraordinary support of you, our customers. It’s because of you (our greatest advocates) that we’ve been able to grow, refine and create the type of products that you asked for and that have set us apart.

So from the entire Mr. Smith team, we wanted to say “thanks and happy holidays.”

See you next year…

The Mr. Smith Team

Three by Mr. Smith

To mark the end of an incredible year for Mr. Smith, we are proud to present the first of our 2017 campaign imagery – Three by Mr. Smith.

Conceived by Creative Director Freda Rossidis and created in conjunction with our international ambassador Helen Reavey, Three by Mr. Smith was brought to life by an amazing group of creative talent.

Partnering once again with renowned photographer Steven Chee, stylist Marina Didovich and make up artist Max May, each image has been created to highlight the quality and versatility of the of the entire Mr. Smith collection.

Entitle “Three” to mirror the Mr. Smith mantra of “style, substance and simplicity,” our 2017 campaign imagery will begin appearing online and in Mr. Smith salons in Australia, Europe, the United States and Japan over the coming months.

Style. Substance. Simplicity.

Mr. Smith

Mr. Smith Blond

Adding to our growing collection of treatment products, we’re excited to announce the arrival of our new colour enhancing treatment, Mr. Smith Blond.

Designed to remove yellow and brassy tones from bleached and coloured hair, the Mr. Smith Blond tones, balances and adds vibrancy to blonde coloured hair. Almond, lavender and orange peel oils work to calm the scalp, while wheat protein strengthens and repairs damaged cells.

“The Mr. Smith Blond is unlike any toning product I’ve used,” said Mr. Smith Creative Director, Freda Rossidis. “The pigment offers a vibrancy and richness I’ve not seen before”. She adds, “In developing the product, we’ve created a toner that is adaptable to all hair types – depending on the length of time it’s left on the hair, the product can be tailored to achieve different tones.”

Rich in antioxidants and vitamin C, Mr. Smith Blond is PETA certified vegan and is free from sulfates, parabens and silicone.

Mr. Smith Blond is now available exclusively at Mr. Smith retailers. To find your nearest stockist, call: +61 3 9416 3040 or email:

Get Ready for Summer

In line with our mission to create exceptional, Australian-made hair care products that deliver on performance, we’re thrilled to announce two new products to the collection of Mr. Smith luxury essentials – Mr. Smith Masque and
Mr. Smith Dry Shampoo.

As the season of cocktail parties, beach breaks and festivals draws near, Mr. Smith Dry Shampoo is your ultimate go-to for fresh holiday hair. Destined to make plenty of new friends this summer, the Mr. Smith Dry Shampoo revives dull, limp and oily locks in seconds; absorbing excess oil from the hair and scalp; adding instant volume; and effortlessly extending style between washes.

“We know how it is: you’re on the road and need an instant boost. Or you’re rushing from work to the gym then out to an event. Life can be hectic – sometimes your hair needs a little help,” says Mr. Smith Creative Director, Freda Rossidis. “We wanted to create a high quality dry shampoo that not only did the job with freshness and body, but left the hair smelling great too.”

Joining the Mr. Smith Dry Shampoo this spring is another formidable new product, the curative Mr. Smith Masque.

Rich and restorative, the Mr. Smith Masque is infused with marula oil, frankincense and mango butter to nourish and strengthen the hair. Scientifically developed and made in Australia, the masque’s combination of vitamins and antioxidants have been designed to target and treat damaged hair, and deliver deep hydration.

“While we’re continuing to focus on the Mr. Smith styling range, our growing suite of treatment products is becoming increasingly important at salon level” said Mr. Smith founder, David Justin.

“I truly believe that great styling begins with a solid foundation of healthy, nourished hair” Justin says. “We’ve been developing this product since the very early days of Mr. Smith, and the wait has been worth it. It’s exciting to finally have a truly exceptional product as the cornerstone of our treatment range.”

Available mid-October, the Mr. Smith Masque and Mr. Smith Dry Shampoo are free of sulfates and parabens, and are PETA certified vegan.

Style. Substance.

Mr. Smith

An Evening with Mr. Smith

Last week over 170 stylists, media and industry descended on Allpress Studio in Collingwood for An Evening with Mr. Smith.

Guests were greeted with Allpress espresso martinis before settling in for a styling master-class with Creative Director Freda Rossidis, Australian Ambassador Dolly Ward and special guest, New York-based International Ambassador, Helen Reavey.

Presenting twelve looks that each stylist worked on during the most recent London, Milan and Paris Fashion Weeks, the audience was presented with work from Fendi, Chanel, Maison Margiela, Y-3, Rick Owens, Tod’s, Etro and Hermès. Head to our Facebook gallery to check out all of the action from the night.

Special thanks to our event partners Neuw DenimAllpressSmith & Daughters and Katie Marx Flowers.

Style. Substance.

Mr. Smith

Product Video Series

With our founder currently in the United States and our technical team having recently returned from Europe –  where they worked on the Mr. Smith launch in Prague, as well as shows for KenzoChanelFendiDiorGiambattista Valli,  J. Mendel and Y3 at Milan and Paris Fashion Weeks – it’s been a big month for Mr. Smith.

To mark the end of July, we’ll be releasing the final video tutorial in our six-part product series with stylist Sarah Caporale, who takes us through the best way to utilise the Mr. Smith Serum. Complementing The Foundation, Sea Salt Spray, Texture Spray, Crème and Paste videos, the full collection can now be viewed on our Facebook and YouTube pages.

If July was busy, August is set to be to be a massive month for Mr. Smith. Stay tuned to social media for some exciting news…

Style. Substance.

Mr. Smith

Create the Look

Mr. Smith Technical Director Freda Rossidis provides us with a step-by-step breakdown on how to create the tousled wave from our recent campaign.

1. Wash and condition hair with Mr. Smith Balancing Shampoo and Conditioner;

2. Towel dry hair and work a liberal amount of Foundation through the hair from roots to ends and blast dry;

3. Section hair vertically from over the ears to centre part or side part. Take a medium curling iron and curl all the hair back towards the centre;

4. Allow hair to cool then spray with Sea Salt Spray and blast through hair to soften and create for a worn in / natural finish;

5. Finish by running 1-2 drops of the Mr. Smith Serum through mid lengths to ends.

Mr. Smith Launch in the Czech Republic

To celebrate the arrival of Mr. Smith in the Czech Republic, an intimate launch was held at Stolen Salon in Prague. With media, industry and influencers in attendance, the Mr. Smith Technical Team created three looks that highlighted the quality and versatility of all Mr. Smith products.

Harper’s Baraar x Helen Reavey for Mr. Smith

Mr. Smith international brand ambassador Helen Reavey worked with Mr. Smith products to produce the looks for the editorial “A City of Contrasts” that is featured in the June 2016 edition of Harper’s Bazaar Kazakhstan.


Yen x Dolly Ward for Mr. Smith

Mr. Smith brand ambassador Dolly Ward used Mr. Smith products to create the looks on a recent shoot for Yen. The editorial ‘Roadside’ is featured in the June edition of the magazine, which is on sale now.

Model | Kia Low
Photographer | David Cohen de Lara
Stylist | Nicki Colbran
Hair | Dolly Ward for Mr. Smith
Make up | Gillian Campbell

Introducing our International Brand Ambassador Helen Reavey

New York-based Helen Reavey is rapidly emerging as one of the most innovative editorial hairstylists in the industry today.

Helen collaborates with some of the most renowned photographers for publications such as Elle, WWD, W-magazine, Wonderland, Harper’s Bazaar, Nylon, NY Magazine and L’Official.

Helen recently directed two shows at Paris fashion week 2016 for Peet Dullaert and Liselore Frowijn. Helen also works at fashion weeks in New York, London, 
Milan and Paris with teams for leading artists Sam McKnight, Eugene
 Souleiman, Duffy and Christiaan Houtenbos on shows such as Chanel, Burberry, Fendi, Rick Owens, Tom Ford, Givenchy, Margiela and Balmain.

With an aesthetic that is editorially driven her work is equally edgy and dynamic. Helen has developed a reputation as one of the go-to stylists for the world’s leading industry brands and media.

Mr. Smith x Japan

Marking our first venture into Asia, Mr. Smith is now available in Japan. This adds to our growing presence in Australia, Europe, the USA and New Zealand.

To celebrate, a launch event was held in late March at the Isetan Men’s store in Tokyo. Isetan is currently Mr. Smith’s exclusive stockist in Japan, with more retailers coming on board later in 2016. An editorial featuring the brand as well as the Isetan launch was covered on leading men’s fashion and lifestyle website Hypebeast, alongside other Japanese press who have been quick to embrace Mr. Smith.

For any inquiries about Mr. Smith in Japan please contact:

5 Minutes with Dolly

We spent 5 minutes with Mr. Smith brand ambassador Dolly Ward – who we collaborated with for the premiere of our videos series –  to find out what makes her tick, where she finds inspiration and what she sees as the future of hairstyling.

How long have you been a stylist?
I’ve been hairdressing since I was 14, so I’ve been in the industry for 11 years. Only over the past year have I seen myself as an editorial stylist.

What got you in to hairdressing?
I was born a hair dresser, I know that sounds really cliché but my mum used to buy me old dolls heads from Vinnie’s, I used to cut girls hair at school and I would do my mum’s and sister’s hair. It’s just in me. I love the power of making women and men look beautiful. I just love hair. I can’t see myself ever doing anything else.

Where do you draw your inspiration from?
One of my favourite websites is WE ARE SO DROEE – it has pretty much every editorial that comes out, and I’m on there every single day. I also look at people like Duffy and Anthony Turner, who are my hair gods. I’m always interested to see what they’re doing.

What designers do you take inspiration from or look to for future trends?
I love Chanel, I’ve always been a bit of a Chanel girl, I just love the sophistication and the elegance. A girl always looks so sexy in Chanel. I also like anything that’s a little bit gothy and anything that makes girls look strong and independent.

Who are your dream collaborators?
Anthony Turner is my number one. Even if I had to stand there and hand him a pin, I would be more than happy with that. I would love to work with Sam McKnight just so see how his mind works and how he comes up with those crazy croissant buns.
I’d love to work with Mario Testino, and Chanel again- I think Chanel brings out the most beautiful sexy side in a woman and I would love to be a part of that.

If you could cut or style one persons hair, living or dead who would it be?
I would love to work with Rhianna, I love that she’s always changing her style and pushing the limits and trying to be a bit different to everyone else. It would be a challenge to work with that kind of hair- it’s not something that I’m necessarily experienced in, so I would love that challenge.

Do you listen to music when you’re working and what’s on your iPod at the moment?
I am a Radiohead girl through and through; I listen to them nearly every single day. They are like a form of meditation for me; I think it keeps me grounded. Its always fun to party to a bit of hip hop, but at the end of the day if I’m trying to research a look or looking for inspo Radiohead is always playing. I also love Pixies, Led Zeppelin, Jimi Hendrix, alt-J, Sigur Rós.

Have you ever seen them live?
I have, on my 19th birthday. I was on air when I left; they played an incredible set, the production was just insane, he really connected with the crowd. Not in the sense that he spoke a lot, because I think he’s quite shy, but in a way with the music and the energy he gave off. I went by myself, and I loved every single second of it. I came out inspired and emotional.

Favourite song?
Karma police – for a minute there I lost myself, it really connects with me. Its just something about those lyrics that I connect to, it makes we feel warm.

You’ve recently collaborated with us on our video series; talk us through the look you created.
Mr. Smith inspired me. The aesthetic that Mr. Smith is after is exactly what I’m about- I like lived in, a little bit grungy, a little bit salty hair. I like a girl to have amazing hair but also to look like she’s kind of done it herself.
The look that I created for the video series was a bit of a messy knot – I really wanted to have that texture and show The Foundation and the Texture Spray that I used in the hair.

What do you love about the Mr. Smith products?
There’s nothing I don’t love about the products, I’ve never really liked a range this much. I love the smell – every single person that’s around me when I use Mr. Smith comments on the smell. I love that its Australian, I love the packaging, but most importantly, it delivers. The Foundation is the best product that I’ve ever used and I will have it in my kit forever. I go through almost two tubes a week. I love it, its just beautiful. If I want to get a big sexy beautiful blow dry I can just use The Foundation. If I want something a bit beachy and a bit textured I’ll use The Foundation and the Texture Spray or the Sea Salt Spray. I’ve found that any look that I need to create, I’ve got Mr. Smith to help me create it.


WWD Cover – Hair by Helen Reavey for Mr. Smith

The WWD (USA) March 2016 cover and editorial ‘Real Girls’ features hair by Helen Reavey created using Mr. Smith.

“Models once walked the runway in uniform beauty looks, but in recent seasons, backstage makeup artists and hairstylists have stepped away from the tools, products and highfalutin creative inspiration – letting each individual stay true to her own features and style.

Photography by David Urbane
Makeup by Grace Ahn using DIOR
Hair by Helen Reavey using MR. SMITH


Introducing our Australian Brand Ambassador – Dolly Ward

Stylist Dolly Ward has forged a career at the cutting-edge of editorial and runway styling in both Australia and New York. Having honed her craft over seven years at internationally renowned salon Prema, Dolly begun her editorial career under the tutelage of some of Australia’s most sought-after session stylists.”

The go-to stylist for some of the world’s most innovative fashion houses and brands, Dolly has worked on runway shows for Romance Was Born, Ellery, Bec & Bridge, Manning Cartel, Ginger & Smart and Emma Mulholland in Australia; and Tome, The Blonds, Alon Livne, Mara Hoffman and Ruffian in New York. With an aesthetic that is at once raw and beautiful, Dolly effortlessly sits at the nexus of youth culture and fashion. Her work has appeared in the pages of Russh, Yen, ID, Oyster, Pages Digital, HUF and Bulett Magazine.

Dolly is signed to Union Management.

Mr. Smith in Switzerland

Mr. Smith is proud to announce that we have extended our presence in Europe, through a number of exclusive salons across Switzerland.

Switzerland joins a growing list of countries where Mr. Smith is available including: Australia, the United States, New Zealand, Sweden and the Netherlands.

For Swiss stockists please contact:
doubleH Brands
Haldenstrasse 5, 6340 Baar, Switzerland
+41 41 761 37 60

Mr. Smith Launches Video Series

To coincide with the launch of our new collection, Mr. Smith has been collaborating with some of our most talented and creative friends and photographers and today we’re excited to announce the launch of our brand new video series and YouTube channel.

Working with five of Australia’s most established and upcoming stylists – Freda Rossidis, Lucy Cardoza, Sarah Caporale, Dolly Ward and Liam Hubbard – we have a produced an ongoing video series that showcase how these individuals work to produce some of their favourite and most innovative looks.

For the world premiere of the series, we have worked with stylists Dolly Ward and Sarah Caporale who have created a textured top knot and and soft textured braid respectively.

Head to our website or subscribe to our YouTube channel to be the first to see the videos.

Style. Substance. Mr Smith.

Mr. Smith for Paris Fashion Week

Marking the next evolution in the brand’s progression, the Mr. Smith Creative Team has recently delivered the looks for two key Paris Fashion Week runway shows – Peet Dullaert and Liselore Frowijn – under the creative eye of Hair Director, Helen Reavey.

Entering a dreamlike state, Dutch fashion house Peet Dullaert delivered their Fall/Winter ready-to-wear collection, Disruptive Zen. An ode to the beauty of the night, Disruptive Zen was a contemporary reflection on daydream culture and modern nostalgia. Complementing the new collection, Helen created a series of looks using the Mr. Smith Styling range that reflected the inspiration drawn from nocturnal harmony and the collection’s contemporary and intelligent silhouettes.

Rising Dutch designer and winner of the 2014 Chloé Prize, Liselore Frowijn unveiled a layered collection that emanated off the runway with it’s graphic collage prints and bold, colourful hues. Using French sculptor and filmmaker Niki de Saint Phalle as her muse, Frowijn incorporated a variety of striking contrasts into her collection including new and recycled textiles.

See all of Helen Reavey’s looks for Peet Dullaert here and Liselore Frowijn here.

Mr. Smith

Pawel Solis For Mr. Smith

Friend of Mr. Smith Pawel Solis is a world renowned hair stylist who consistently works with the most elite fashion houses and magazines.

Pawel used the Mr. Smith styling products to create the looks on his recent shoot for Vogue Ukraine with model Sabrina Ioffreda.

Pawel has also recently used the Mr.Smith Products in editorial shoots for Huger Magazine Iceland and Harpers Bazaar Romania.

Sweden / Netherlands

Mr. Smith is excited to announce that we are now available in Europe, as well as the United States, New Zealand and Australia.

Having recently launched it the Netherlands through a number of exclusive salons, Mr. Smith will soon be available in Sweden following our successful pop-up shop in Stockholm last December.

For Netherlands stockists contact at
Best Hair Care at or

For Sweden stockists contact:
Sustainable Works at or


Helen Reavey For Mr. Smith

Helen Reavey is an internationally acclaimed hair stylist who regularly works with some of the most exclusive brands and finest magazines in the fashion industry. Helen used the Mr. Smith styling products to create the looks on her recent shoot with Nylon Singapore.

The 12-page editorial ‘Dark Summer’ is featured in the November 2015 issue of the magazine.

Helen has also used Mr. Smith products in recent editorials for L’Officiel Switzerland and Harper’s Bazaar Poland.


Mr. Smith is pleased to announce the arrival of our 2015 collection.

Featuring twelve new products across shampoo, conditioner, styling and treatment, the new range from Mr. Smith builds on our ethos of “style, substance and simplicity: style above all else, substance of ingredients – simplicity by design.”

The collection features all new hydratingvolumising and stimulating shampoos and conditioners, which have been specifically developed to complement  Mr. Smith’s brand new collection of styling and treatment products.

Hallmarking the styling collection is The Foundation. Creating volume and body, The Foundation delivers flexible hold and natural movement, providing the perfect basis from which to style from. With a vision to create exceptional, Australian made, luxury hair care products, crafted from a selection of Australian botanicals and essential oils, our styling range also features a CrèmeTexture SprayPaste and a uniquely formulated Sea Salt Spray. Unlike anything currently on the market, the Mr. Smith Sea Salt Spray is your ultimate summer companion. Formulated to create beach hair instantly, our Sea Salt Spray is a transformative product that delivers added UV protection, while revitalising your hair.

Rounding out the 2015 Collection is the Mr. Smith Serum. Our first ever styling and treatment product, Mr. Smith’s Serum has been designed to be both weightless and restorative. Infused with argan, jojoba and hempseed oil, our Serum moisturises and nourishes, while strengthening damaged and brittle hair. This antioxidant-rich, leave-in product promotes stronger, healthier hair, while providing added heat protection.

Mr. Smith believes that what we leave out is just important as what we leave in. That’s why we’re committed to creating products that do not contain SLS or parabens; why we’ve never tested on animals and why all of our products have been PETA-Certified.

For full details or to learn more about each product, visit

Style. Substance. Mr. Smith.

Introducing The Foundation — the beginning of great hair.

The basis from which to build, Mr. Smith’s The Foundation creates volume and body, while providing flexible hold and natural movement. A blend of organic Australian natives (including quandong extract, lemon aspen & desert lime) nourishes and protects the hair, while enhancing and maintaining style. 
The centrepiece of Mr. Smith’s new collection of styling products, The Foundation is the first of 12 new products we’ll be announcing over the coming two weeks. 
Style. Substance. Mr. Smith