New York Fashion Week Wrap

As Northern Hemisphere Fashion Weeks draw to their conclusion, the Mr. Smith Creative Team, led by Creative Director, Freda Rossidis, have begun reflecting on their time working across shows in New York, London, Paris and Milan.

To mark the end of one of the most important – an exciting – periods on the fashion calendar, we thought we’d recap on three incredible shows that the team worked on during this year’s New York Fashion Week.

Click here to view all of Mr. Smith’s work from New York Fashion Week.

Style. Substance.

Mr. Smith

Noon by Noor
Paolo Soffiatti led the hair team for Bahrain based womenswear label, Noon by Noor’s Spring/Summer ready-to-wear collection. Modern and effortless with a focus on striking prints and intricate embellishments, Noon by Noor’s refined aesthetic fuses understated luxury with a playful femininity.

The hair brief was to keep the women as “cool and fresh” as possible said Paolo. “I’m always very inspired by what I see on the street, so I often try to recreate that. My interpretation of this brief was to create looks that felt very natural with a little grunge touch.  For me it’s the details that make all of the difference, so I used the Mr. Smith Foundation, Hairspray and Serum, to create really detailed textural elements that were shaped to the head.”

Rachel Comey
New York Fashion Week staple, Rachel Comey returned to the event this year after a brief sabbatical to Los Angeles last year. Opening this year’s event with a dinner presentation at the Met Breuer, Comey dazzled guests with a collection that “celebrated the unique personality, and personalities, of New York.”

“Rachel wanted to ensure each of the girls presented as their own characters,” said Michael Silva, who created the styling for Mr. Smith. “We decided that the best way to create an individualised look that was reflective of the individual, was to choose their styles based on what they looked liked when the arrived at the test. For Rachel, the quintessential New York girl is a cool, confident, chic and intellectual, so I played on that.”

“Essentially, I created an enhanced version of themselves. I pushed the cut and texture to heighten their natural look. The combination of Foundation, Serum and Texture Spray allowed me to add texture while keeping the hair looking natural. To finish, I used the Shaper to give each looks its final definition.”  

Designers to New York’s ‘cool set,’ Beckett Fogg and Piotrek Panszczyk presented a collection that focused on the nine-to-five wardrobe of the Area woman. An eclectic – and at times eccentric – collection, the duo presented a vibrant mix of daywear designed to be worn all day (and night) long.

Stylist Shingo Shibata’s brief was clear – create a mix of boho-sport and 1960s retro. An enticing prospect. “The 1960s were such a fantastic, free time for hair,” said Shibata. “We crated a lot of really sculptured braids and sleek ponytails for this show. We did however, try to keep the pony really natural and complement this with some extreme hair pieces to really bring to life the 1960s nostalgia.”