International Woolmark Prize Final, London Fashion Week

Mr. Smith Creative Director Freda Rossidis led the hair team, working with the 12 finalists to help bring their visions to life using Mr. Smith products. The resulting looks were diverse: ranging from natural textures to precise polished waves. Across all the looks, Rossidis used Mr. Smith’s The Foundation and Mousse as a base to prep the hair and provide hold and volume. Mr. Smith Sea Salt Spray and Serum were then used to enhance texture and add a healthy sheen to hair.