Mr. Smith for Paris Fashion Week AW19


After wrapping up the final leg of a very busy Fashion Month, we’re highlighting some of the biggest moments from our recent time at Paris Fashion Week.

Over the week we saw some incredible looks hit the runways in the French capital and collaborated with some of our favourite labels as they presented their Fall/Winter 2019 collections.

Titled ‘Bringing it all back home’ A.P.C.’s co-ed fall collection was said to be inspired by the notion that the fashion house is a metaphor for a large kitchen in which people can come and create their own fashion vision. Head designer Jean Touitou’s collection of wearable contemporary streetwear featured classic tailoring and pattern with bold colour injections. Celebrated UK stylist Gary Gill was Hair Lead, drawing inspiration from photography from the 50s and 60s to create high volume and texture with curls and frizz using Mr. Smith Texture Spray and Curl Crème.

Aalto designer Tuomas Merikoski’s fall collection paid homage to his native Finland with a diverse cast of models (entirely street cast) and an equally diverse range of prints including traditional check and psychedelic stripes to contemporary floral. Entitled ‘Finlaand’, the collection translated concepts of fluidity, airiness and volume via generous cuts put on full display with colours and patterns taken from nature and celebrated the unique type of beauty that results when a mix of cultures meet, clash and intertwine. Hair Lead Paolo Soffiatti styled elevated versions of models’ natural hair, creating individual looks for each, using Mr. Smith The Foundation, Texture Spray and Serum.

Central Saint Martins alumna Christelle Kocher’s “street couture” label Koché has made some serious waves since debuting in 2014. Her A/W19 collection ‘The Land of My Dreams’ focused on the Koché girl who is open to the world; a girl who loves craftsmanship and appreciates ambitious design. Modern tailoring and delicate details elevated the collection, with a focus on texture, sparkle and handcrafted knitwear, while soccer-inspired looks and model’s Air Max trainers spoke to her recent partnership with Nike. Hair Lead Chiao Chenet used Mr. Smith Mousse and Hairspray to create natural textures, with hair tucked behind ears.

After a run as artistic director at Cacharel, Chinese fashion designer Sun Dawei created his brand Dawei in 2016. Faithful to his signature minimal, urban style, Dawei’s F/W19 collection was inspired by notions of wild nature and ferocious beasts. Crazy fringes and scary claw scratches with soft colours and soft textures worked to produce a childlike feeling of safety to the collection. Under the direction of Hair Lead Michael Delmas, hair took inspiration from the ‘90s with raw separations and a heavy sectioning coming over and covering half of the face, while messy and crunchy textures were achieved with Mr. Smith Sea Salt Spray, Dry Shampoo and Hairspray.

Kwaidan Editions
London-based designers Léa Dickely and Hung La of Kwaidan Editions mined memories of long-past teenage angst for their new Fall collection, examining the essential friction between anonymous surfaces and expressive emotions. Exaggerated wide-leg trousers, tight turtleneck tees, screaming colour, faux leather, deadly beige and aggressive prints were seen, with anonymous costumes presenting a kind of social disguise, challenging the idea of a “normal” silhouette. Hair Lead Pawel Solis used Mr. Smith products to create a decidedly worn-in “next day” look with the help of Mr. Smith Mousse, Serum and Crème.

Style. Substance. Simplicity.

Mr. Smith