Mr. Smith x The Canopy Project at EARTHDAY.ORG

In celebration of Earth Day 2022, we have created a Limited Edition Hydrating Set made up of our best selling Hydrating Shampoo and Conditioner. All purchases made from this set will support tree planting projects in Madagascar, as we partner with The Canopy project at EARTHDAY.ORG for a consecutive year.


What is Earth Day?

Each year on April 22nd, Earth Day is marked by more than a billion people as a day of action to change human behaviour and create global, national and local policy changes. Earth Day is all about empowering individuals and communities with the information and tools needed to make an impact and drive change. 


What is the Earth Day 2022 theme?

The Earth Day 2022 theme is ‘Invest In Our Planet’. The key point of this year’s theme is ‘we need to act (boldly), innovate (broadly) and implement (equitably)’.


Mr. Smith Earth Day The Canopy Project



EARTHDAY.ORG’s mission is to diversify, educate and activate the environmental movement worldwide. They are the world’s largest recruiter to the environmental movement, working with more than 150,000 partners in over 192 countries to drive positive action for our planet. 


What is The Canopy Project?

EARTHDAY.ORG’s The Canopy Project plants trees around the globe to improve our shared environment. Since 2010, EARTHDAY.ORG has planted tens of millions of trees with The Canopy Project, working worldwide to strengthen communities. 

EARTHDAY.ORG works with global partners to reforest areas that are in need of rehabilitation, including areas with some of the world’s communities that are most at-risk from climate change and environmental degradation.


How does reforestation help the planet?

Since the beginning of the 20th century the world’s forests have lost 20% of their coverage. Replanting trees helps take CO2 out of the atmosphere, improves natural habitat for animals and ecological services for humans. 

Responsible reforestation can stabilise land from erosion and natural disasters, improve soil health, promote native fauna and provide economic development for nearby communities. 


Mr. Smith Earth Day The Canopy Project


How do they select their planting location?

With so many areas in need of reforestation, EARTHDAY.ORG consider a number of factors when planting:

  • Urgency to protect biodiversity 
  • Threats to the location from climate change or environmental disasters
  • Development of the local community
  • Cost-effectiveness and accessibility 

On top of these factors, they also consider the support the new trees will have on the people and communities close by. 


How do they plant the trees?

Their typical projects involve growing saplings in nurseries for 6-12 months before planting and regularly maintaining the trees for their first couple of years of life — maximising the number of trees to reach maturity. In most instances, maintenance staff are locals who are given the opportunity to gain valuable skills and responsibility, into looking after the restored habitat. 

To find out more, head to EARTHDAY.ORG.


Style. Substance. Simplicity.

Mr. Smith

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