The Paris Collection

Few cities embody a sense of timeless beauty and effortless chic quite like Paris; and with the Mr. Smith team returning to the French capital each year for Paris Fashion Week, it was an obvious inspiration for our next brand campaign.

Shot in central Paris at Île de la Cité, the campaign saw us teaming up with several long-time Mr. Smith collaborators, including photographer Steven Chee and stylist Marina Didovich; along with Mr. Smith Creative Director Freda Rossidis, Paris-based hair stylist Pawel Solis and Paris-based makeup artist Mayumi Oda, with production by Parisian agency Brachfeld.

Marking a distinct departure from our past studio shoots, the creative approach taken with this campaign resulted in a series of elegant, minimally worked looks that echo the style seen on the streets of Paris, Milan and New York, while capturing the essence of Mr. Smith in a completely new way.

Style. Substance. Mr. Smith.