Androgynous, Lived-In Textures
Paris Fashion Week | VETEMENTS SS27
Hair by Pablo Kümin for Mr. Smith
For the VETEMENTS’ SS27, Lead Stylist Pablo Kümin developed a series of looks that complemented the collection's exploration of androgyny. The boundary-pushing looks heroed soft, lived-in textures with blended ends. Recreate the hero runway style with key Mr. Smith products and techniques.
Prep. Start with Mr. Smith Primer, a lightweight mist to soften, smooth, prepare the hair for styling and prolong styles.
Build texture and hold by layering Mr. Smith The Foundation Apply into the hands then gently work the product through the hair, enhancing natural movement.
Shape the look by clipping the hair into the desired shape with Mr. Smith Non-Marking Clips Gently diffuse to create a soft, dried-in effect.
Texturise. Once dry, apply a light amount of Mr. Smith Dry Texture Spray for a lived-in finish.
Finish by applying 1–2 pumps of Mr. Smith Serum through the mid-lengths and ends for subtle separation and shine.
