Revitalise your dry hair with the Luxury Masque

Anyone can suffer from dry hair, but why does hair actually become dry and how do we keep hair hydrated?

We delve into some of the most common causes and how our richest hydrating treatment — Luxury Masque — can help treat your thirsty hair.


What are the common causes of dry hair?

Dry hair occurs due to a loss or lack of moisture. This can be caused by a number of external and internal factors. External factors include things like: weather, hair tools and chemical processing. Internal factors include things like genetics, where thick and coarse hair can be passed down.

If you’ve spent a whole weekend in the sun, your hair is probably dying for some deep hydration. If the temperature drops so does the moisture levels in the air. This can ultimately be to blame for your dry and brittle hair. Dry air essentially sucks the moisture from your strands, leaving them parched and prone to damage.

Hair tools
Heat styling tools can do wonders for your hair but they also do damage. Heat causes damage, breakage and dehydration as it strips moisture from hair.

Chemical processing
Excessive or repeated chemical treatments can produce changes in hair texture. These changes can be seen microscopically as ‘weathering’ of the hair shaft and contribute to dry hair.  When the hair is extremely chemically treated, there is damage to the cuticle layers, causing the cuticle to crack.

Thick, curly and coarse hair can run in the family. Whilst there isn’t much you can do to change genetics, dry hair can be treated. 




How can I treat dry hair?

One of the best methods for treating dry hair is to use a deep hydrating treatment. The Mr. Smith Luxury Masque is the richest treatment in our collection and works to deliver immediate and intense hydration. 

The Luxury Masque protects hair against harsh environmental aggressors by replenishing the hair’s nutrients and providing a smooth finish. It contains UVA and UVB protection — protecting the hair against harsh conditions. 

Formulated with the Mr. Smith Vegan Hydration Complex and a blend of organic botanicals — the Luxury Masque helps soften thick and unruly hair, as well as enhance manageability. Ingredients such as Caviar Lime, Mountain Pepper and Aniseed Myrtle help replenish the hair’s natural moisture content and prevent moisture from escaping.

It also helps to strengthen hair against breakage — helping prevent further damage which may occur from hair tools. 


How do I get the best out of my Luxury Masque?

  1. Wash hair
  2. Squeeze freshly shampooed hair of excess water (this allows the hair to absorb as much of the Luxury Masque as possible)
  3. Apply a ‘chestnut’ sized amount to the mid lengths and ends of hair
  4. Leave for 5-10 minutes for a deep nourishment 
  5. Rinse thoroughly 

We recommend using the Luxury Masque once a week to replenish lost moisture that can be caused by environmental factors, heat and/or chemical damage as well as ensure your hair stays in the best condition it possibly can. 

Style. Substance. Simplicity

Mr. Smith

Back to top

Best Sellers

Shop Best Sellers

Please select country: